Disseminating Evidence-Based Messaging about Palliative & End-of-Life Care for Persons Living with Serious Illness

Grant Summary

The University of Washington will improve the care of older adults and address disparities in outcomes by widely disseminating evidence-based palliative and end-of-life care messaging. This work will be accomplished through a four-pronged approach: equipping leading national organizations with toolkits for frontline clinicians; incorporating messaging proven to reach diverse, underserved and historically oppressed populations; integrating public messaging about serious illness with the Age-Friendly Health Systems movement; and working with 12 leading national organizations providing dissemination support. Cambia Health Foundation is providing co-funding.

The twelve participating organizations are:

• The American Academy of Hospice and Palliative Medicine
• Ariadne Labs: Serious Illness Care Program
• The Center to Advance Palliative Care (CAPC)
• The Coalition to Transform Advanced Care (C-TAC)
• The Conversation Project / Institute for Healthcare Improvement (IHI)
• The National Academy for State Health Policy (NASHP)
• The National Coalition for Hospice and Palliative Care
• The National Hospice and Palliative Care Organization
• National Physician Orders for Life Sustaining Treatment (POLST)
• Respecting Choices
• The Society for Post-Acute and Long-Term Care Medicine/AMDA
• VitalTalk

Related Grant Resources

• Serious Illness Messaging Toolkit
• Press Release: New Evidence-Based Messaging Toolkit Helps Dispel Public Misunderstandings About Care for Serious Illness
• Previous Phase: Building Public Engagement and Access to Palliative & End-of-Life Care