Skilled, Long-Term Framing: Building Capacity to Communicate about Nursing Homes
Grant Summary
The COVID-19 outbreak has brought nursing homes into the public consciousness, but often through a negative lens that impedes productive, solution-focused conversation. Through this grant, the FrameWorks Institute will build on the work of the Reframing Aging Initiative to develop a powerful communications strategy to help stakeholders articulate a vision for nursing home care that is more effective, inclusive and equitable for residents and staff. The FrameWorks Institute will launch new research into the public’s understanding of nursing home care, offer support to nursing home communicators, and share recommendations with advocates and experts interested in the health and safety of older adults, other residents and nursing home staff.
Related Grant Resources
Grant Details
Organization
FrameWorks Institute
Grant Amount
$499,883
Grant Period
18 months
Approval Date
September 2020
Priority Area
Status
Active
Primary Contact
Nat Kendall-Taylor
nkendall-taylor@frameworksinstitute.org
Program Officer
Nancy Wexler