Skilled, Long-Term Framing: Building Capacity to Communicate about Nursing Homes

Grant Summary

The COVID-19 outbreak has brought nursing homes into the public consciousness, but often through a negative lens that impedes productive, solution-focused conversation. Through this grant, the FrameWorks Institute will build on the work of the Reframing Aging Initiative to develop a powerful communications strategy to help stakeholders articulate a vision for nursing home care that is more effective, inclusive and equitable for residents and staff. The FrameWorks Institute will launch new research into the public’s understanding of nursing home care, offer support to nursing home communicators, and share recommendations with advocates and experts interested in the health and safety of older adults, other residents and nursing home staff.

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Grant Details

Organization

FrameWorks Institute

Grant Amount

$499,883

Grant Period

18 months

Approval Date

September 2020

Priority Area

Age-Friendly Health Systems

Status

Active

Primary Contact

Nat Kendall-Taylor
nkendall-taylor@frameworksinstitute.org

Program Officer

Nancy Wexler

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