FrameWorks Webinar: Reframing the Conversation About Aging in America
Aging experts and the U.S. public do not share a common understanding of older adults, according to recent research report, Gauging Aging, by the FrameWorks Institute. This webinar on May 5 from 2-3pm ET is for all who are interested in improving aging services and policies. The research was commissioned by a group of eight national aging organizations: AARP, American Federation for Aging Research, American Geriatrics Society, American Society on Aging, Gerontological Society of American, Grantmakers in Aging, National Council on Aging, and the National Hispanic Council on Aging, with funding provided by the John A. Hartford Foundation and several other philanthropies. For more information and to sign up for the webinar, click here.
Aging experts and the U.S. public do not share a common understanding of older adults, according to recent research report, Gauging Aging, by the FrameWorks Institute. This webinar on May 5 from 2-3pm ET is for all who are interested in improving aging services and policies. The research was commissioned by a group of eight national aging organizations: AARP, American Federation for Aging Research, American Geriatrics Society, American Society on Aging, Gerontological Society of American, Grantmakers in Aging, National Council on Aging, and the National Hispanic Council on Aging, with funding provided by the John A. Hartford Foundation and several other philanthropies. For more information and to sign up for the webinar, click here.
The FrameWorks Institute, which works to advance the communications capacity of nonprofit organizations through framing and storytelling, is working on a project designed to reframe our public conversation about aging. In this webinar, senior FrameWorks researchers will describe the project’s goals and activities to date, and will present an expert "untranslated story" that may help us in the aging field communicate with the public and policy makers. They will also present insights they have gleaned, based on the first six months of the study, about the deep cultural understandings underlying the public's approach to aging issues and the ways both the media and aging advocates tend to frame these issues. A primary aim of the project is to locate the key communications challenges in public discourse about aging, and identify and build upon strategic opportunities for reframing the conversation. The webinar will conclude with a short discussion of the next steps in the project and a period for questions and comments about the project and its research.
Laura Robbins, Principal at LARC (Laura A. Robbins Consulting, LLC) will provide background and context for this research. Susan Nall Bales, President and Nat Kendall-Taylor, Vice President for Research at The FrameWorks Institute, will provide a summary of the research’s key findings. The webinar will conclude with a discussion of implications and next steps.
For more information or to sign up for the webinar, click here.
