The National Center to Reframe Aging: Reframing Aging Impact Stories and Resources
The National Center to Reframe Aging has released several new resources including two reframing aging impact stories, one from Maryland Department of Aging and one from Pennsylvania Department of Aging.
Organizations and advocates at the local, state and national level are using the tools of the National Center to Reframe Aging (National Center) to improve the way they communicate about aging. Two new impact stories feature the Maryland Department of Aging (MDOA) and the Pennsylvania Department of Aging (PDA):
- Leading the Way into the Longevity Era: How Maryland's State Unit on Aging Made Reframing the Foundation of Its Strategic Plan
MDOA engaged the National Center to educate communicators from across state agencies on the principles to reframe aging, which equipped Maryland with a well-framed multisector plan, Longevity Ready Maryland, a toolbox of resources to reframe aging, and framing partners across state government. - Changing Minds and Transforming Systems: How Pennsylvania's State Unit on Aging Leveraged Its MPA to Reframe Aging
PA is engaging leaders across the state at all levels to improve how Pennsylvanians think about, talk about, and value older people. What began by ensuring a well-framed Multisector Plan on Aging, Aging Our Way, PA, has set the stage for the much broader scope. Building on this work, PDA and the National Center announced a new collaborative effort to reframe communications about Pennsylvania’s 400+ Senior Community Centers (SCCs) and emphasize their role as vital spaces for older people to be active, connected and valued.
PDA and the National Center have released a Phase 1 report, Reframing Communications about Senior Community Centers Phase 1 Brief: Mapping the Terrain. A related news article, Department of Aging Takes Action to Modernize Pennsylvania’s 400+ Senior Community Centers, talks about this work.
Part of improving attitudes towards aging is supporting journalists in applying the principles to reframe aging. The National Center has also developed the Responding to Opinion Pieces Toolkit with talking points, advice on writing a letter to the editor in response to an article, a quick start guide to reframe aging with tips on how to apply the principles to reframe aging, and a webinar archive on how to apply these tips to maximize audience reach.
Read the MD Impact Story.
Read the PA Impact Story.
Read the PDA and National Center's report, Reframing Communications about Senior Community Centers Phase 1 Brief: Mapping the Terrain.
Read PA's Department of Aging Takes Action to Modernize Pennsylvania’s 400+ Senior Community Centers.
Access the Responding to Opinion Pieces Toolkit.
Go to the National Center's resource hub.
Learn more about JAHF's co-support of the Reframing Aging initiative.
