National Center to Reframe Aging: Driving Toward Sustainability and Long-Term Social Change

Grant Summary

This grant will continue support of the National Center to Reframe Aging, which works to counter the pervasive unproductive beliefs about aging that are barriers to improving the care of older people in the United States. In prior phases, ten national aging organizations (including the Gerontological Society of America, which hosts the National Center) partnered with the non-profit FrameWorks Institute to conduct research and develop tools to help professionals in the field of aging change the public’s understanding of older adults and aging issues. In this next phase, the National Center will solidify its position as the nation’s go-to hub for advancing proven communication strategies about aging, strengthen the National Center’s infrastructure for sustainability, create new partnerships, and expand its communications. The National Center is co-funded by the Archstone Foundation, RRF Foundation for Aging and The SCAN Foundation.

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Grant Details

Organization

Gerontological Society of America (GSA)

Grant Amount

$1,156,500

Grant Period

36 months

Approval Date

March 2025

Priority Area

Communications & Special Projects

Status

Renewed

Primary Contact

Trish D’Antonio
pdantonio@geron.org

Program Officer

Marcus Escobedo

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